Leadership Approach

Leadership Approach for Team Members University of Phoenix March 4, 2013 Leadership Approach for Team Members Mr. Peck, my team is comprised of four members. After taking the Jungian’s 16-Type Personality Self-Assessment, each member has identified their personality and possible career choices and has shared it among the group. Each member’s classification is discussed in this paragraph. Team member 1, scored ENTP. Under the analysis and interpretation each member’s classification with this type of personality describes one who is innovative, individualistic, versatile, and entrepreneurial.Team member 2, scored ENTJ. This personality is identifies a person who is outgoing, a visionary, argumentative, have a low tolerance for incompetence, and often seen as a natural leader. Team member 3 scored ISFP which means they have a personality of warmth, sensitive, unassuming and artistic. The 4th member of the team scored ISFJ which states they are loyal, amiable, and wi lling to make sacrifices for the greater good. Each score depicts the uniqueness of each personality. According to Merriam-Webster Dictionary (n. d. ) â€Å"diversity is defined as an instance of being composed of differing elements or qualities. Each member carries a different personality trait. Not only are there uniqueness among the group, we are diverse in our own rights. Leadership Theories In Chapter 17 of Management the topic of â€Å"Managers as Leaders†; we learned about the five leadership trait theories. â€Å"These early leadership theories focused on the leader (leadership trait theory) and how the leader interacted with his group members (leadership behavior theories. )† Other trait theories include the contingency trait theory, and leadership member exchange theory. (Robbins.S. P & Culter, 2012). I will assign a leadership approach for each team member based on the theories of leadership. Evaluate the Situation In Terms Of Urgency In terms of urgency, w hen entering a new market several things come to mine. A strategic plan needs to be developed. This plan will lay out the goals and objectives for the new department. It would also be good to conduct a SWOT analysis to identify the strengths, weakness, opportunities and threats of entering into the new market and lastly a good marketing plan would be essential.The marketing will assist you in answering important questing such as is this new product or an existing product? What are the internal and external factors affecting the success of your new product line? What is the overall goal? These are just a few of the questions you would ask in developing a market plan. Determine Leadership Approaches Each team member comes with differentiating gifts, talents, strengths, weaknesses and personalities. For this reason alone their individual leadership approach will differ. In Chapter 17 of Management the topic of â€Å"Managers as Leaders†; we learned about the six leadership trait theories. These early leadership theories focused on the leader (leadership trait theory) and how the leader interacted with his group members (leadership behavior theories. )† Other trait theories include the contingency trait theory, and leadership member exchange theory. (Robbins. S. P & Culter, 2012). Reference Diversity. (n. d. ). In Merriam-Webster dictionary. Retrieved from http://www. merriam- webster. com/dictionary Robbins. S. P & Coulter, M. (2012). Management (11th ed. ). Upper Saddle River, NJ: Prentice Hall

A Quest for Selfhood Essay

In The Narrative of the Life of Frederick Douglass An American Slave, Frederick Douglass effectively describes his escapes from slaveholders through his intellectual literacy. In virtue of his experience as an enslaved man, Douglass writes about the abuse he suffers for being African American. He writes his narrative for the general public including slaves, to show the slaveholders’ wrongdoings. Douglass portrays the demeaning treatment of slaves to express inhumane conditions, which they face repeatedly. Throughout the novel Douglass is able to persuade his readers that slavery is cruel and an immoral act, through the use of visual imagery, situational irony, and formal diction. Through the use of visual imagery, Douglass is able to persuade the public that the physical scars from slave have dehumanizing effects by describing brutality, and human degradation. On one of Douglass’s first accounts, he describes his mother’s death by stating â€Å"I was not allowed to be present during her illness, at her death, or burial† (Page 18). This incident relates to pathos because it reveals Douglass’s lack of interaction with his mother and the isolation he endures in the early stages of his life, which emotionally draws the reader into realizing the psychological afflictions of slavery. As well as his mother’s passing, Douglass utilizes visual imagery to account for the last days of his frail grandmother: â€Å"If my poor old grandmother now lives, she lives to suffer in utter loneliness; she lives to remember and mourn over the loss of children†¦Ã¢â‚¬  (Page 56). Douglass exposes how little sympathy slaveholders possess towards slaves. Visual imagery of this incident persuades the reader of slavery’s savagery because it is clear that Douglass is kept away from the people whom he loves, and is forced to feel nothing but sorrow. Due to the restrictions from slavery, Douglass copes with his aches by describing clear details of the worst days of his life. Likewise, Douglass presents the remorseless treatment of slaves through the use of situational irony. A representation of this is shown within old Barney and young Barney-father and son. He says â€Å"They were frequently whipped when least  deserving, and escaped whipping when most deserving it† (Page 30). Douglass explains that living in a constant state of fear, the boys are never safe from severe punishment regardless of doing everything they’re told. Douglass also uses logos to convince the public that slaveholders are not capable of managing others because they don’t have moral sense. Additionally, Douglass illustrates another situational paradox when he fights back against Mr. Covey: â€Å"From this time I was never again what might be called fairly whipped, though I remained a slave four years afterwards. I had several fights, but was never whipped† (Page 75). Douglass’s fierce determination for freedom results in respect from his slaveholder, which is unbelievable and contradictory to slavery overall. Because of the situational irony from the events prior, Douglass is able to express how irresponsible slaveholders are to be manipulating slaves. Furthermore, formal diction is most prominent is Douglass’s narrative because it describes most of the details. Despite his restrictions, Douglass’s strong desire for education allows for gains in his knowledge, to which is distinct through his writing skills. Douglass’s intellectual literacy not only distresses the general public towards slavery, but mesmerizes them to conceive the idea on how he made it out alive. A prime example of formal diction is shown when describing Mr. Austin Gore: â€Å"Mr. Hopkins was succeeded by Mr. Austin Gore, a man possessing, in an eminent degree, all those traits of character indispensable†¦Ã¢â‚¬  (Page 33) He claims that the first-rate overseer, Mr. Gore is superior and honored because of his highly callous acts. Thus, Douglass is able to address a highly educated audience such as the readers of this academic narrative. He then adds, â€Å"Going to live at Baltimore laid the foundation, and opened the gateway, to all my subsequent prosperity† (Page 41). In other words, Douglass desperately wishes for freedom, and is able to fulfill his fortune at Baltimore. Formal diction allows Douglass to put his eloquent vocabulary to use. Although Frederick Douglass was an enslaved man, he teaches himself to read and write. He uses his intellectual gains of writing as a way to portray his brutal life, and explains the struggles he goes through to now being America’s role as the most famous African American slave. Throughout the narrative, he uses rhetorical devices to personify the thoughts that go through his mind as a slave. He also uses figurative language to vividly illustrate the hardships  of being African American with the use of visual imagery, situational irony, and formal diction. These devices also make the tortures of being a slave more understandable and easy to comprehend. His eloquent literacy continues to be relevant in both history and the modern world today.

Amy Tan’s A Mother’s Tongue

Amy Tan 's mother' s tongue, Amy Tan 's article Native Mother is aimed to show how hard it is when a person is raised by Tan' s mother who said one parent is limited English I am doing. Other people are disliking others. As Tan 's primary caregiver, her mother was an important part of her childhood, and she had a strong influence on how to write Tan. I grew up with her mother, she realized that the recognition of the human world primarily depends on the language spoken at home. Tale of Amy Tan Native language Today, many Americans speak English as the first language. But what makes us stand out is that it is difficult to find two people who speak exactly the same English. This is the discussion Amy Tan proposed in her mother tongue. As the first generation Asian American, Tan moved from China to Auckland, California and became a famous writer. - Amy Tan's Mother's Tongue Amy Tan's article Native Mother is how hard it is when people are raised by Tan's mother who said parents of limit ed English (36) brought up It aims to show. It may lead people to be badly judged by others. As Tan 's primary caregiver, her mother is an important part of her childhood, and she has a great influence on Tan' s composition style. The mother tongue of Amy Tan is in her mother tongue and Amy Tan talks about how language affects her life as she grows up. Through her sorrow, she explained her experience with her mother and Chinese to the audience, understand what she wants to do and what she wants to write. Author Tan wrote the book The Joy Luck Club and The Wife of The Kitchen God. She is an Asian American and my parents are from China, but I moved to Oakland, California. - English is an invisible door. Immigrants are outsiders. Native speaker is a gatekeeper. Regardless of whether the door is open or not, it is the responsibility of a broken English user to rely on their view. Sadly, as Tan's mother discussed in her article Native Language, in most cases the door is closed. Before th ey knew her, people treated her mother due to her wrong English. Tan sympathizes with his mother and other immigrants The article entitled 'Native language' by Amy Tan ended with her remarks. I know that I succeeded when my mother completed my book and made judgments that I can understand. (39) This article focuses on the prejudice of Amy and her mother. As she said that English was inappropriate, Erie 's mother was despised by her life. As she is Chinese, Amy protects her mother's broken English, her family's simple English becomes an intimate language, and it has become a different kind of English related to family conversation (36 ). She rarely knows that it is not only English in fact. Amy Tan provided enough resources to display more content.

Rhetorical analysis of How to Mark a Book Essay Example | Topics and Well Written Essays - 500 words

Rhetorical analysis of How to Mark a Book - Essay Example The first category includes people who are fascinated by the exterior or superficial outlook of the books; the second category includes people, who collect a lot of books, yet they are partially aware of what is in their collection; and the third category belongs to those who own books as they are supposed to be owned. Adler emphasizes on the importance of the essence and the knowledge that is preserved in the books, and his third type of book owners have this habit of reaching to crux of the information that is locked in words. The author has compared reading books with consuming beef steaks. According to him one must not read through the books, like gulping food hastily. Rather a reader must read and digest every point in the book, like he is chewing and digesting a tasty meal. Further, he gives example of President Hutchins, who was according to him a learned person with the passion of reading. While quoting Hutchins case, the author tries to elaborate the importance of writing on books, and on margins on the printed pages. Adler admits that writing, while reading a book may be a laborious act, and it definitely consumes more time than just simply reading, but he says that this is actually how one can give respect to the ideas that are documented in book. However, he does not want the readers to condition reading with labor, he appreciates the relaxed mode reading of fiction and other easy to digest literature. Further, he suggests that consuming few books properly is better than reading through a library, and he compares it with human sociology, where he suggests that it is better to have few friends than having thousands of acquaintances. To encourage his readers for adopting the habit of writing through lines, he has offered a hypothetical protocol that could be used by the readers, when they start reading their next book. Overall the main theme of this article was to make readers learn how to extract the maximum

Report on Religious Field Research Essay Example | Topics and Well Written Essays - 1250 words - 1

Report on Religious Field Research - Essay Example Boundless light is both love and the element of love past the individual or human beings. This activity is not designed by any individual or for any individual. Boundless light is all inclusive. It argues that actual nature entails displaying everything and every individual as absolute love, and one of the forms of love involves the soul (Hagen, 1998). The soul also acknowledges that it is the expression of the love of real nature. In addition, meditation has been identified as a core part of the Buddhist religion. It is not clear the number of Christians who pray, but a large number of Buddhists all through history have not engaged in meditation. Until recent times, mediation has been perceived as a basic activity and is solely practiced by specified monks. Moreover, the Buddha largely laid emphasis on meditation, but a number of traditions, for example, the pure land engage in minimal or no meditation in their activities (Brodd, 2003). This paper will be a report on religious field research. The paper will discuss personal misconceptions on Buddhism, analyze how my previous understanding about Buddhism was changed through my encounter, discuss whether misconceptions about the religion of other people are widespread and an explanation on why or why not, and recommend a minimum of one action that could help lessen misconceptions individuals have about other people’s religion. Question 1 There are a number of misconceptions that I have had about Buddhism. One, that chanting is useless and meaningless. In contrast, Buddhist recitation or chanting contains explicit meanings with specified uses. There are also numerous forms of recitations. The recitation involving loving-kindness helps in passing loving-kindness to other human. Chanting also helps during meditation. It helps the mind in developing concentration (Hagen, 1998). Two, that Buddha is a god. Conversely, Buddhism does not follow the notion of God that is widespread to the monotheistic beliefs. Bud dhists hold the belief that all individuals have the power to become a Buddha. Three, that it is difficult to understand nibbana. In simple terms, nibbana refers to independence from the fundamental reasons of all suffering; the incorrect notion that people exists autonomously as a non-changing and intrinsic self. Nibbana illustrates the dousing of all delusion, hatred, and greed, causing extraordinary peace and clarity (Hagen, 1998). Three, that everything should be blamed on kamma. Conversely, kamma does not involve fatalism. Kamma refers to people’s choice expressed as actions of speech, body, or mind. What individuals presently go through, both pleasant and awful, are determined by the actions and thoughts of the individual in the past. Identically, what individuals will go through in the future is determined by their actions and thoughts in the present. A person’s kamma constantly changes based on how the individual act and think in the present times (Hagen, 1998) . Four, women are mediocre and is punishment to be born a woman. In contrast, Buddhism does not perceive women to be inferior to their male counterparts. Buddha was clear about treating both men and women in the same way. Buddha included females in the Sangha in spite of severe oppositions. Question 2 My previous understanding of Buddhism was changed through the encounter. First, I developed listening techniques so that I could hear what

International Business Essay Example | Topics and Well Written Essays - 1000 words - 1

International Business - Essay Example The Cold had ended, with the emergence of one single bloc. The world had become a single ‘market place’ (Eriksen, pp.3, 2007). This was aided by the phenomena, Globalisation. Globalisation is undertaken as a reality, and Renato Ruggeriero has put it aptly, a reality that has overwhelmed all others (Scholte, pp.1, 2000). Globalisation has been aided by free trade and the increment of international businesses. What in essence is free trade? There are various definitions of free trade; free trade is trade that is not held up by national or international laws (Baggini, Fosl, pp.32, 2010). Globalisation is a term that is on everyone’s lips. However, only a few people have had a clear and definitive definition of the term. However, definitions form the basis of an individual’s perceptions and evaluations (Scholte, pp.42, 2000). The definition of globalisation, according to the European Commission is: â€Å"Globalisation can be defined as the process by which mar kets and production in different countries are becoming increasingly interdependent due to the dynamics of trade in goods and services and flow of capitals and technology† (Held, pp. 92, 2000). In essence, increased trade, and international economic activity, faster communication networks define globalisation. In a way, globalisation has led to the compression of the world. Due to this, the world has been brought closer, in different ways, for better or for worse (Eriksen, pp.4, 2007). The beginning of the paper will identify the benefits that have been brought due to increased trade and international business. The neo-liberals largely advocate the working of the free market, and in effect promote free trade. A very common theory that promotes free trade is that of comparative advantage. This theory assumes that there are two countries in the world, each producing one single good. In a way, these two countries will only produce goods in which they are better off, because it wi ll be more profitable, and exchange the goods with each other. Therefore, ‘comparative advantage theory’ is the rationale for free trade. For example, India and China have a comparative advantage in the production of clothing because of cheap labor. In addition, Japan has a comparative advantage in electronic equipment because it has a technological edge (Gitman & McDaniel, pp.73, 2008). David Ricardo gave this theory. Technically speaking, the consumption frontier of a country will lie outside the production frontier of a company due to free trade (Thirlwall & Lopez, pp.7, 2008). In addition, another rationale for free trade has been the neoclassical factor endowment theory. This theory argues that it is not because of â€Å"technological differences that free trade is required, but because different countries are endowed with different factor supplies† (Todaro & Smith, pp. 560-565, 2003). In a sense, neoclassical thinkers suggest that trade has provided nations with the opportunity to capitalize on those resources which are abundant (Todaro & Smith, pp 561, 2003) In addition, although globalisation has received much criticism, a closer look into statistics will also show that globalisation has created wealth and jobs. Because of globalisation, livings standards have greatly improved, because a large consumer market is created. International competition also keeps prices down, therefore keeping the risk of inflation quite low. For example, since 1997,

Newspaper article analysis Essay Example | Topics and Well Written Essays - 1000 words

Newspaper article analysis - Essay Example The main contributor to this piece is Jim Rogers, the CEO of Duke Energy, a company which has traditionally made its earnings through the burning of coal power but now is aiming to implement clean energy solutions in China. Is China ignoring its environmental obligations, as some American politicians will have us believe, or is China investing in alternative sources of energy to combat the environmental problems that it presently faces? Yes, contrary to popular opinion, "China leads the world with its massive investment in energy efficiency and renewable power" (Rogers, Lash, Sung, 2009). Despite these changes, the authors readily admit that rapid Chinese economic growth was devastating to the environment. Accordingly, these authors controversially assert that China may be in fact ahead of the United States in certain environmentally-friendly business concepts. China has a centralized bureaucratic state which is capable of implementing changes from above much more effectively. These authors argue that cooperation between these two nations must exist as China and the United States are â€Å"worlds two largest emitters of greenhouse gases† (Rogers, Lash, Sung, 2009). Accordingly, China and the United States must work together in order to solve the pollution problem afflicting this planet. In what context was this article written? Far from being impartial, this article was spearheaded by the CEO of Duke Energy, a company with vested business interests in China with respect to their renewable energy efforts. It is important to note that CNN gave the article a caveat from the outset altering the reader of Mr. Rogers’ status as a businessman with a vested interest in making China look good. What is interesting to note is the title, â€Å"Coal-burning CEO: U.S., China must fight pollution† which bears little resemblance to the actual content of the article. In fact, it appears to discredit Mr. Rogers. This is an

Controversy Essay Example | Topics and Well Written Essays - 1250 words - 1

Controversy - Essay Example In fact, the market economy of New Zealand is one of the most prosperous economies of the world with a Gross Domestic Product (GDP) of $181.3 billion, as on April, 2013 (OECD, 2013). Taxation in New Zealand is a vast and complex phenomenon. Since 1980, the country is going through significant tax reform programs for the purpose of restructuring its marginal tax rate system. In 2010, the marginal income tax rate was reduced from 66% to 33%, corporate tax rate was also diminished from 48% to 33%. GST (Goods and Service Tax) was introduced at a rate of 10% initially. However, imposition of Capital Gain Tax in New Zealand still remains a controversial issue. A Capital Gain Tax may be defined as the tax levied on realization of assets such as shares, bonds and properties or capital gains for individuals and corporations. This kind of tax is imposed when investors realize a profit by selling the capital asset at a price higher than the purchase price. In this paper, the significance of introducing Capital Gains Taxation in New Zealand’s economy will be discussed and eventually relevant inference regarding the concerned matter will be drawn (OECD, 2013). New Zealand is one among the three countries in Organisation for Economic Co-operation and Development (OECD) which is not having Capital Gains Tax. According to the reports from March, 2014 both the Labour Party and Green Party of New Zealand are advocating the importance of imposing Capital Gains Tax. However, implication of imposition of such tax burden is still in debate (Claus, Creedy & Teng, 2012). Capital Gains Tax from economic income perspective is a long debated issue. Arguments can be introduced in this regard by experiencing the Labour Party’s effort to establish horizontally equitable income by taxing the capital gain on accrual basis and by imposing taxes at an equal rate on capital gain irrespective of their other source of income. Apart from that, be it Labour or Green Party, the

Supply chain managment Case Study Example | Topics and Well Written Essays - 250 words

Supply chain managment - Case Study Example Step 3 of the supply chain network design, which is examine the logistics/supply chain network alternatives would be relevant to the task faced by J&J in Europe. As J&J is focusing on reducing overall costs with a new development in terms of the rising transportation cost due to the decrease in the number of facilities; this step will help apply a suitable qualitative model to the current logistics system and to the alternatives systems under J&J’s consideration hence facilitating the formulation of their overall supply chain network design. Also Step 4: Conducting a facility location analysis will further address their location concerns by effectively analyzing local factors and resources of different localities and choosing the one that benefits them most. Lastly Step 6, developing an implementation plan will address the qualitative concerns of J&J as they despite the changes in their network design want to maintain a high level of product and services quality. Are there oth er factors the network optimization study should have considered? The network optimization study should have also considered factors such as environmental issues like disaster planning, competitive pressures and the economic climate. The sensitivity issues such as parametric analysis of inputs should also have been considered.

Writing Styles in the Puritan Time Period Essay Example for Free

Writing Styles in the Puritan Time Period Essay In American Literature, the period of the Puritans sticks out as a time with many great authors. Two, William Bradford and Reverend Jonathan Edwards are still studied today. Bradford was an author who wrote about the historical section of Puritan life, while Edwards was a great speaker who wrote sermons to give in front of his congregation. Although living in the same time period Reverend Jonathan Edwards and William Bradford used very different styles of writing. In writing, praise and everyday living the Puritans favored the ordinary and simple. William Bradford wrote in what is considered the plain style. This form of writing was used by many Puritan authors and was thought to be direct and to the point. The plain style consisted of simple sentences and everyday used language. It never had figures of speech and especially not any imagery. A good example of this style is found in the passage from Bradfords Of Plymouth Plantation, They began now to gather in the small harvest they had, and to fit up their houses against winter, being all well recovered in health and strength and had  all things in good plenty. William took this otherwise exciting story of the Puritans first winter and wrapped it all into one monotonous sentence. Bradfords word choice epitomized the plain style and that was all the Puritan society would read or hear until Jonathan Edwards. The Reverend Jonathan Edwards chose a style expressing his concerns much more creatively than his fellow Puritan authors. Jonathans style was almost the complete opposite than the plain style. He used many figures of speech and  metaphors. An example of one of these fiery metaphors is from his speech, Sinners in the Hands of an Angry God , The God that holds you over the pit of hell, much as one holds a spider, or some loathsome insect over the fire, abhors you, and is dreadfully provoked. Reverend Edwards was comparing God and man to someone holding a spider over a fire. Another excellent illustration of this vivid description is from the same speech, O sinner! Consider the fearful danger you are in: It is a great furnace  of wrath, a wide and bottomless pit, full of the fire of wrath, that you are held over in the hand of that God. This shows that Reverend Edwards also used these figures of speech to strike fear in his audience. He used this fear factor to make the natural men of his audience, truly understand the horror of their sins. This style of writing differed so much from typical Puritan style that it often got Jonathan into trouble with his parish. Although living in near the same time period, William Bradford and  Jonathan Edwards style of writing were very contrary to each other. Bradford a typical Puritan author followed suit and used the plain style of writing while on the other hand Edwards went to the other extreme with incorporating fear and blame in his speeches. Jonathan Edwards was more controversial and disputed and William Bradford was plain, simple and to the point. Even though both forms of writing varied from one another, both styles were successful in getting the authors point across.

HM and its communication strategy

HM and its communication strategy The characteristics of the corporate communication of an organisation depend upon the standards and the structure of market it is competing with. This report provides a critical analysis of HMs Corporate Communication Strategy taking different frameworks and models into consideration and successfully applying it on the organisation. Today HM has about 2206 stores widespread over 38 countries all over the globe. So it becomes really very significant for the organisation to have an efficient communication strategy. This report portrays the efficiency of communication strategy of HM. Introduction According to Joep Cornelissen (2004, p.23) Corporate communication is a management function that offers a framework and vocabulary for the effective coordination of all means of communications with the overall purpose of establishing and maintaining favourable reputations and stakeholders groups upon which the organisation is dependent .In other words we can say that the Communication strategy of an organisation performs an essential role in the growth, unification and maintenance of different stakeholder groups, its Image, Reputation and Identity. Cornelissen has summarised corporate communication via historical vista. He viewed that every organisations engaged through communication with the number of groups in environment to stay economically afloat in the early 1900s. In the 20th century, the job of managing communications had been determined principally via public relations and marketing functions. But this being an intrinsically parochial approach, the contemporary figures of co mmunication management have consolidated these divisions into the extensive corporate communication function. Moreover due to the shift from inflexible to flexible market scenario and growing competitive marketplace, this jointly with the greater call from society for corporate citizenship has resulted in thrusting many organisations into stakeholder management strategies. He specified corporate communication to be the management function that has come to fulfilment in this stakeholder era and to establish and administer relationships with the stakeholder groups upon which the organisation depends economically and socially. Riel(1995,p.26) has defined Corporate Communication is an instrument of management by means of which all conscious used form of internal and external communications are harmonised as effectively and efficiently as possible, so as to create a favourable basis for the relationships with the groups upon which the company is dependent HM opened its first Hennes store in Vasteras, Sweden in 1947. At first it sells only womens clothes but in 1968 with the takeover of Mauritz Widforss, it began to sell both mens and womens clothes and the name were changed to Hennes and Mauritz. Corporate Communication Strategy of H M At present HM is operating in 38 countries having 2206 stores (30 Nov. 2010) with 76000 employee working on the same philosophy i.e. to provide fashion and quality at the best price. HM carry out its strategy by focusing on three main characteristics of business ((AR1 2008) :- Price: HM controls price by limiting middlemen, buying in outsized quantity and appropriate merchandise and sustaining effectual distributing process. Design: The designing of the products is done in-house and production is totally outsourced. Quality: Main focus is on superiority with widespread testing and warranting less environmental harm. The Corporate Communication strategy of HM can also be well explained by The total communication domain model by Aberg, L., (1990). The model looks like a wheel having four sections:- 1 Support of Core Operating:- HM most valued assets are its employers working in the organisation which could be well understood by the statement issued by its CEO. He said that it is only its employee who makes its corporate strategy possible. He stated that HM delegate a lot of corporate responsibility on its employers and they boost people to take own steps and initiatives. (AR1, 2008) 2 Profiling HM arrange a seminar both at home and abroad in order to understand various cultures, arrange exhibitions and inspires employees to study fashion magazines, watch movies and many more things. 3 Informing HM informs the stakeholders about the rectifications of internal as well as external information regarding the activities. 4 Socialising HM cheers its employees of various ethnic groups to work collectively and to gain experience and acquaintance from one and all. image002 External and Internal Communication External communication is the method of information outside the organisation. Bovee and Thill, 2005 The external communication links the organisation with the outside world of customers, suppliers and investors. HM use the following model for the effective external communication. HM conveys all the newly made products to the customers by the medium of Newspapers, Magazines, and Websites etc. HM dont have any industries but it works with 800 suppliers and around 2700 production units. HM keeps transparency by publishing monthly, quarterly, half yearly and annually the financial reports. It organises general meetings annually. Customers Suppliers Investors HM Stakeholders Environment and Community Internal Communication is a method by which the exchange of information takes place within an organisation. Every employee of an organisation is it the director or a small employee has some information that needs to send both internally and externally. The internal communication system has transformed to downward, upward, horizontal and diagonal communication from the downward communication. HM everyone is approachable to one another and that clearly shows that everyone has got equal status in HM. This is known as Lateral or Horizontal Communication. HMs Internal Communication model can be explained by using Evan,1990 model. Corporate Identity, Image and Reputation:- Corporate identity is described as the tangible manifestation of the personality of a company. (Gregory and Weichmann, 1999, p.64) has defined Corporate Identity to be a visual statement of who and what a company is. The Berkigt and Stadler model of corporate identity (Cornelissen, 2nd edition, p.67) explains the HMs corporate identity. The model illustrates HMs organisational culture, its mission, vision and how it wants to be recognised as by the stakeholder groups outside organisation. The HM communication aspires to assemble the brand in the long and the short term as well as communicating its offer. Costumers should be acquainted with what HM stands for, i.e. Fashion and Quality at best price. HM do a lot of heavy marketing of its diverse products to attract its targeted audiences and convey them what HM stands for. C:Users21119444AppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5BUHE4KG2p%20001[1].jpg The Birkigt and Stadler model of corporate identity According to Dowling, 1986, Corporate Image can be defined as a set of meaning by which an object is known and through which people describe, remember and relate to it as a result of interaction of a persons beliefs, ideas, feelings and impression about an object. The corporate image of HM can be explained by applying the corporate image model of Dowling. HM provides its employees an open door policy in order to put forward any work related issues to the management HM consider open and constructive dialogue with the trade unions as an essential aspect and it has a positive experience of it. Examples include its agreement with Union Network International and European Works Council (AR1, 2008). HM gives key focus on skill development of its employees by providing training on customer service, CSR, garment handling etc. (HM, CSR, 2008, p.47). Formal Communication Policies Employees image of the company External group image of company Organizational culture External interpersonal communication Previous product experience Support by the members of distribution channel Marketing media communication According to Balmer, 2001 Corporate Reputation is enduring perception held of an organisation by an individual, group or network. HM uses its brand image and reputation for taking advantage over its competitors and to satisfy the different stakeholders. Internal- The Role of HR and corporate communication It is always seen that the work of role of HR is never given much prominence in wider communication strategies. HR departments are mostly excluded from the spheres of departments of communications. HM is operating its business in 38 countries and their staffs come from culturally widespread background. Whenever HM opens any new store anywhere, it employs the local staff. Right form the process of recruitment to the process of rotating jobs, rewarding employees, developing guidelines etc, HR plays an important role. Turner (2003, p20) has given a model that links HRM with performance. Here the author has suggested good communication to attach the HR policies and HR strategies. For the HR practises the author has suggested effective management of people to the line managers and for performance he has suggested effective communication of good people practise which is quite important for HM which is a big MNC. Role of technology in corporate communication:- Oliver (1997, p128) has given a communication framework related to the IT technology. The framework shows the cultural values and beliefs aligned with the vision of the organisation. He has put forward a model which is designed by Goldberg and Sifonis named as Communication Framework which depends on hypothesis of management taken on intuitive ground and should be imparted using internal and external stakeholders. HM is using smart technology like semacode bar through their mobile phones so that they can products shown in the advertisements instantly. It is an outstanding utilization of the technology. Culture and its influence in corporate communication The culture clarifies the models of hypothesis and behavioural statements by humans for their environment whether it is a state, a local community, a market or an industry. No doubt a firm render guidelines, hand-outs and norms in the indigenous language but still it requires more than just the translation. To tackle it HM chose and recruit present and future employees on the basis of culture where it is operating. This help in creating organisational culture in HM which in turn helps in efficient management, inspires employees for effective teamwork and provides opportunities to them for growth. HM venerates the local customs. HM has a task oriented culture. It pays much emphasis on local recruitment so as to fit in the countries organisational culture. Think globally and Act locally is the success reason for HM or we can say HM is Glocal. Determinants of Effective Communication of HM can be demonstrated as (Linda Beamer, Iris varner 2001 p,351):- 1 HM trains Employees at different level so as to enhance their intercultural business communication skills. 2 HM send top employees to foreign subsidiaries which is more productive. 3 HM starts training employees from the age above 16. This means the employees are more flexible and easy to afford. 4HM carefully looks for employees not just with the technical skills but also the one who can fit in the culture and stimulating frameworks. 5 More important, HM creates an atmosphere where the employees much freedom to express, speak and be open minded. Determinants of Effectiveness of Message Conclusion . The various Frameworks, the models and the Approaches shows the advantages and the disadvantages which depends on the organisation on which these frameworks and models are applied. HM functions in a very high competitive environment. HM enjoys outstanding corporate identity, image and reputation. The various frameworks and models used evaluates the effectiveness of HMs communication policies and its communication internally and externally. They also reflects the comprehension of the various communication policies and reflects the requirement for efficient communication in modern era. HM is using latest technology for its effective corporate communication. HM is a glocal brand that works globally but acts locally. To conclude wecan say that HM has a very effective operational communication model to administer near about 76000 employees from 38 countries working in 2206 stores.

Tsunami :: physics tsunami

Tsunamis, commonly called tidal waves by the general public, are large sea waves or surges. These waves can carry a lot of energy from one side of the globe to the other, reeking havoc where ever they make landfall, and as shown by the December 26, 2004 SE Asian event, tsunami's can claim thousands of lives and cause millions of dollars worth of damage to property. * Many people picture large, breaking waves when they hear the word tsunami. This is usually not the case, however. * Most tsunamis make landfall as little more than a gigantic surge, as if the tide just moved in way too far way too fast. * This surging nature of tsunamis is mostly due to the extremely long wavelength, generally on the order of 100-200km. * A tsunami can turn into a locally, large and breaking wave if the wave energy is concentrated, shortening the wavelength and increasing the amplitude. * This often happens if the wave enters a bay, fjord or similar feature. * Tsunamis can be regional, like the recent tsunami in SE Asia, or localized, like the megatsunami in Lituya Bay, Alaska in 1958. * Regional scale tsunamis are general caused by crustal rebound after a large earthquake, usually associated with a subduction zone * Localized tsunamis are also generally associated with earthquakes, but the physical cause of the wave is usually due to a landslide or pyroclastic flow. There are several geologic events that can trigger the propagation of a tsunami * Earthquakes: generally tectonic rebound at or near a subduction zone, when there is a vertical component to crustal movement that displaces a large volume of the overlying water * Landslides: often earthquake or volcanically triggered, can be purely submarine or the slide could begin on land and slide into the water (i.e. a collapsing volcano) * Volcanic activity: usually subaerial, could be pyroclastic flows, lahars, nuees ardants, or collapse of the mountain side * Impact of a large meteor or asteroid * A tsunami behaves as a shallow water wave. * Tsunami's travel in much the same way as your garden variety, wind-propagated water waves: with some combination of transverse and longitudinal movement.

King Nebuchadnezzar II :: History

King Nebuchadnezzar II Nebuchadnezzar II was a Babylonian king around 605 B.C. and was the second king in the Chaldean dynasty. He was born in 635 B.C. and died in the October of 562 B.C. He became King in 605 B.C. 3 weeks after his father’s death. He was 30 years old when he became king and reigned for 44 years. When he died his son, Amel-Marduk took over the throne. He wasn’t only a great king but a great warlord. He is known for conquering Jerusalem, deporting the king of Judah, Jehoiakim, and many of Jehoiakim’s people to Babylon. He and his father Nabopolassar commanded an army together north of Assyria. When he lead a campaign against the Egyptians and came back victorious, Babylon became the most powerful military force in the Middle East. When he was 25 he started acting as a military administrator. One year after his crowning he gets the oath of submission from the rulers of the local states in Syria and Palestine. When Nebuchadnezzar gets his first serious military defeat which was when he was fighting an Egyptian army, it weakened him politically and many of the states withdrew their oaths of submission. His other main achievements were revitalizing Babylon, rebuilding the temple of Marduk and a nearby ziggurat. The Median Wall was built under the reign of Nebuchadnezzar. The Ishtar Gate, one of the eight gates of the inner city of Babylon, was also built during the reign of Nebuchadnezzar II. King Nebuchadnezzar II of Babylon dedicated the great Ishtar Gate to the goddess Ishtar. It was the main entrance into Babylon. His most famous achievement was creating the Hanging Gardens of Babylon, one of the seven wonders of the ancient world. Some people think that King Nebuchadnezzar built that gardens for his homesick wife from Medes. A historian in 450 B.C. named Herodotus wrote that the Hanging Garden outer walls had â€Å"a 56 mile length, a 80 foot thickness, and a 320 foot height†, but archaeologists claim that it’s outer walls had about a length of 10 miles and not nearly as high but still high enough to be very impressive. It was made with huge slabs of stone (stone was only used one other time in Babylon and that was on the north wall of the Northern Citadel). Within the walls there were fortresses and temples with huge statues of solid gold.

The Essential Role of Servants in the Victorian Family :: Jane Eyre

The Essential Role of Servants in the Victorian Family    I desired liberty; for liberty I gasped; for liberty I uttered a prayer; it seemed scattered on the wind then faintly blowing. I abandoned it and framed a humbler supplication; for change, stimulus: that petition too seemed swept off into vague space; "Then" I cried, half desperate, "Grant me at least a new servitude." ( Bronte 93; ch. 10) Jane was not approaching any new territory when she wanted a new servitude. In fact 12.8 percent of the female population in England and Wales were engaged in domestic service in the nineteenth century (Horn 24). In nineteenth-century England, for any household with social pretensions at least one domestic servant was essential. The guide to the social status of a well-off Victorian family was the status of the domestics employed (Horn 18). Well-to-do families employed as large a staff as they could afford, while middle-class families held to the minimum of one (Horn 18). There were many types of servants, among them the housekeeper, and the nurse (Horn 49). On the female side of the domestics there were numerous servants. Since this essay is not concerned with male domestics, only a list of female domestics is provided. Female domestics would include the housekeeper, the cook, lady’s maid, nurse, housemaids, kitchenmaids, scullery-maids and laundry staff (Horn 49). The housekeeper was responsible for hiring and dismissing the female staff. The housekeeper was expected to be a "steady middle-aged woman . . . morally exemplary and assiduous to the harmony, comfort, and economy of the family" (Horn 54). Most often a housekeeper would stay with the same family for several years, forming a close bond with the family (Horn 57). If the family came into financial trouble a loyal housekeeper might stay behind as a general servant, while the rest of the staff would be dismissed. Housekeepers that worked for kin were either unmarried daughters of any age or widows (Hill 119). Middle and upper class families with children also kept a nurse maid. She would be a young girl under the age of twenty. The nursemaid was responsible for dressing and undressing the children, playing with them, and taking them out of a walk (Horn 66). The nursemaid was often spent more time with the children then their own mother. She acted as a mother figure, performing most if not all of the duties that belong to the mother.

Impact of Technology Essay

The unprecedented advancement in materialistic technology is setting consistently a wall of high mental affluence-which is inhibiting the parameters to show up in road to development.The rapid advancement in technology is directly proportional to the proliferating population of our very planet.People taking assistance of modern technology is significantly increasing at the moment.Now,we have already entered the era where electricity is indispensible.To live a normal life in modern days,the fuel-electricity and the machine-technology should be present simultaneously daily. Core reasons behind prioritizing modern education are too obvious to belabor-when it comes to development of a nation.Education is the ultimate wall of a nation building heavenward.The use of different technology in schools is now on the brink of becoming a fundamental necessity when starting a school anywhere.The vitality of technology in education is becoming more vivid in society contributing to the technology en terprises that are minting colossal deal of money through education.The new millennium has provided the medium where the technology and education have intersected and synthesized the now popular â€Å"modern education†. The technology giants of the world are enlarging their establishments here in India knowing the fact that India holds the supremacy in the field of future of technology.Moreover,according to a recent article in Forbes India,it has stated that one third of Indian population is under the tender age of 14.We might wonder now,how much pressure do the inquisitive young minds are exerting on education that is still limited to only a certain part of the population.The government is trying to reach as much of population possible but there are still millions of children who aren’t able to avail the facility of schools and proper education.The central government allocated about 42,036crores for both schools and higher education sectors in the year 2010 which grew to 52,057crores last year according to Wikipedia. Pro-education culture is grasping the minds of people everywhere in such a significant fashion due to development.But The World Bank in 2o11 stated that,32.7% of Indian populati on still falls below the global poverty line that is 1.25 dollars income per day.what about them? The enormous sum of money spent in education still is scanty due to the large population of mother India.As per the CBSE,India still has a shortfall of about 200,000 schools.So,we can analyze that,due to the scanty economic capital,the no. of schools dramatically lag the actual demand.Not only economy is affecting the status quo of education but also the number of human resources who are educating the young citizens. Now talking about the existing schools,all of them are doing a marvelous job in imparting knowledge in young minds but I think that there are still many limitations of the classroom education.Architectural infrastructure of classrooms isn’t a big deal but what really matters is the education provided in classrooms.The biggest drawback of the classroom education is that,the students involved in learning are only exposed to the knowledge and ideas of limited faculty wh ereas in world,there are millions of brilliant minds.Second drawback is that,so as to set up a basic school,materialistic facility and human resource are must-present fundamental requirements.This makes education unavailable in rural areas spread across the vast geographical diversity in nation such as India. Now,what is the best way to tackle the problems hovering the present,regarding education?I strongly feel that internet is the ultimate medium through which education should be made possible so as to reach far and beyond.Internet is a bottomless reservoir of information and this invention of mankind has made the physical barriers and distances so small.What is most extraordinary about the internetIt is constantly updated within short span of time.This leads to exposure of our mind to the latest information on topics of our own interest.As internet effortlessly seems to make our information obsolete every now and then,we also can access the information on web without difficulties. The telecommunication technology is rising everywhere.In India,according to Joshua Kim’s recent article featured in Forbes India,he has said that there are over 850million mobile subscribers in India and the number of subscribers is growing at the amazing rate of 10 million per month.From the particula r growth in mobile phone users,we can naturally scrutinize the future of internet accessibility.The increase in mobile phones naturally accelerates the growth of telecommunication technology.As the mobile phones will be easily available,there surely will be a time where the internet connection will be among the default features of the phones.As the access to internet will get better and easier in times to come,they would become an indispensible part of our future lives. Using internet,we can connect with the world without difficulties.The effects of telecommunication technology on education system are best to be said limitless.Till now,collaboration of different universities from different parts of the world hasn’t been a widespread approach for sharing knowledge.This was due to the fact of great physical distances and also due to being unaware about each other’s existence. Collaboration is the only way to complete each other’s deficiency and make education whol esome. Bringing Harvard,MIT and all other top universities to India is only through internet.If not internationally,collaboration can be done within our nation itself.If we try to amass all the knowledge of the contemporary human resources and make it digitally available,then surely,we can check the lack of human resources at a large extend.A live lecture on diseases in Delhi broadcasted in seven rural towns in Maharashtra†¦imagine the benefits! Now the prob

Life Lesson Essay

Up until that day, I swear I thought I was invincible. I guess this is the same with all twelve year old girls who think they know all that there is to know about life. I was never one to be a follower but I must admit my friends were a major influence in my early life. As a matter of fact this day was not only the day I realized how wrong and little I knew about life but it also became the reason I changed my life and circle of friends around. It all started when I got sent to a different school than my friends my freshman year; first day of school I was feeling as cool as the other side of the pillow when reality gently slapped me in the face and I realized; I was no longer Rosa but instead â€Å"the freshman†, the girl no one else other than other freshman cared to get to know, the girl who went unnoticed all day. All of a sudden it wasn’t so refreshing and exciting to see so many new faces, different races and ages all gathered in the same place. The urge to get up and walk away from that place came over me and all I wanted more than anything in the world was to see a familiar face. I decided I wasn’t going to let it get to me so I became friends with Melissa; she was the coolest girl I had ever met in my life. Her personality was as contagious as a cold and as destructive as a tornado. For months, we hung out and even though I knew she was trouble, I just could not get passed how liberal and expressive she always was. She dressed how she wanted and came about as she pleased. Together we thought we ruled the world. One day, Melissa approached me and said â€Å"hey lets go for a ride†. I said â€Å"of course†. Not caring where we were going, I got in her car and we drove off. She drove up into a dark neighborhood, at this point my heart sta6rts pounding harder than ever before. I ask her, â€Å"What are we doing here?† She said â€Å"oph we are just getting some weed.† Thinking this was cool, I played along as If this was a normal thing for me. As she is making her â€Å"transaction†, the man who she is buying it from pulled out a gun and pointed it at us. He said, â€Å"Give me whatever else you have of money in your purse or I am going to shoot both of you†. This was the moment it all became real, I could not believe we were going through that, I felt so powerless. Thankfully she acted on reaction and drove off so quickly, I bet the tire marks are still marked on the pavement of that street. That day I realized how much of nothing we both knew and parted our ways.

Heritage assessment Essay

Kizlik [2014] argues that the purpose of a learning objective is to communicate, and that a well-constructed behavioral learning objective should have little room for doubt about what is intended. Health professionals in designing educational programs to engage both patients as well as families, should be able to taper the task or objective to the specific patient and their family; for them to be able to explain what you taught them and for them to be able to demonstrate it. On the Euromed Info website, on Developing Learning Objectives. Retrieved from http://www.euromedinfo.eu/developing-learning-objectives.html/ [n.d.] state that â€Å"a simple and practical way of developing learning objectives is to start with the words, WHO, DOES WHAT, HOW and WHEN.† For the purpose of this exercise the learning objective will be for the patient and the family to be able to change an ostomy bag in a patient with a newly formed colostomy. It is important to find out from the patient and th e family which learning styles work for them, example whether reading of pamphlets, one on one teaching or visual aids. Also the condition or ability of the patient to perform the task, e.g. is the patient strong and well enough to perform the task or are they too weak from being ill. In using the learning objectives cited above, WHO- will be the patient and family DOES- list the components needed WHAT-changing a stoma bag HOW – by performing task or stating how to WHEN- by discharge The Joint Commission on Accreditation of Healthcare Organizations [JCAHO] as cited on the Euromed Info website on Family Structure and Style, retrieved from [http://www.euromedinfo.eu/family-structure-and-style.html/] defines the family as â€Å"the person or persons who play a significant role in the individual’s life including persons not legally related to the individual. â€Å"How a family functions influences the health of its members as well as how the individual reacts to illness† retrieved from http://www.euromedinfo.eu/family-structure-and-style.html . In the light of this , having the family understand the rationale behind the treatment and steps on how to help the patient change this stoma bag will assist the  patient to be more confident in changing their stoma bag and also in dealing and coping with this new health change. REFERENCES http://www.adprima.com/objectives.htm http://www.euromedinfo.eu/developing-learning-objectives.html/ http://www.euromedinfo.eu/family-structure-and-style.htm

Velocity and Acceleration (Video Analysis) Lab Report

Velocity and Acceleration (Video Analysis) NAME Abstract: With using the new software this lab was different than the rest. We determined many solutions using video analysis. We used a frictionless track with a â€Å"car† and recorded using loggerpro software. We used this software to determine average velocity and instantaneous velocity. With this information we than discovered the average acceleration, mine was . 2115. After that we were able to find ? a, then finally the free-fall acceleration, I got 1. 693.Overall this was a fun and difficult experiment, but I learned a ton about acceleration and velocity. Introduction: The average person might hear the word physics and have no idea what it really means. The formal definition is; a science that deals with matter and energy and their interactions. Now that definition is nice and short, and doesn’t explain into too much detail, but that is the gist of it. And hopefully can help you understand this lab a little bit mor e. The next question an average person is going to ask is when is this even used in real life?But there are many examples, for one; 2-d vectors and projectile are used when using a cannonball, or any other ball flying through the air, every motion on a flat surface. Another example is hitting a golf ball, which can be in kinematics or in dynamics. If only motion of a golf ball is discussed, with terms like velocity, acceleration, displacement etc. then it's in kinematics. If mass, force, and impulse are also mentioned, than its dynamics. Those are just two of many different examples. The example that ties into this lab is hitting the golf ball, well the part about acceleration and velocity.So, if this lab is completed correctly and not only will you be able to determine the acceleration and velocity of the car on the tract but of your golf ball as well, which could be fun to see who’s is the highest with your friends. So before you know it you will be using physics in your ev eryday life and have fun doing it. But in this lab we will be finding a little bit more than just velocity and acceleration of low friction systems, we will also obtain a value for instantaneous velocity, which is used if we reduce the time interval between ti and tf to a very small value.Also the value for the free-fall acceleration g, this will be found using analytical and graphical methods, where the slope will also be determined. And I believe having fun while doing it. So, don’t think of physics as this hard useless subject because it is not! In fact, if understood it can be a useful and fun subject to learn. Theory: To describe object's motion we have a parameter called velocity which gives both the direction and speed of the object's motion. Average velocity can be found with net displacementtotal time taken or Xf-XiTf-Ti.In the first part of the experiment we will observe the motion at constant and even velocity. Constant means a quantity where the value does not cha nge with time. Even is a quantity where the value does not change with space coordinates. If a system could be found in which a mass moves with no friction, then that motion would be both even and constant. While it is impossible to take away friction completely, it is somewhat easy to minimize friction to almost none. The device available for studying nearly frictionless motion and the one we will be using is called a linear air track.Next is to find the value for instantaneous velocity which can be found with the equation; V3= X4-X2T4-T2, V4 X7-X5T7-T5, and so on, this must be done eight to ten times. So, if we determine the net displacement and take that and divide it by the total time taken, then we can establish the average velocity and the instantaneous velocity. Next we have to obtain the acceleration and the free-fall acceleration. These are found separately though and take two different methods, although they are very similar. First we must place a 1. 7 cm block under the l inear air track to rise it up which is essential to find the free-fall acceleration and the average acceleration. To find the acceleration we will be using an equation, which is; a=Vf-ViTf-Ti. And for the free-fall acceleration it is simply used with analytical and graphing with an equation, which is; Mg sin? = Ma. So, if we determine the velocity, then the acceleration can be calculated, and take that data and we can determine the free-fall acceleration. Experiment: First, before beginning this experiment you need to make sure you have the correct materials.You will need; an air track, an air car, a computer, a web cam, loggerPro ® software, a USB thumb drive, a meter stick, and a calculator. Once you have the proper equipment you are now ready to start the lab. First you turn on the vacuum cleaner, next set the car on the track. After that give the car a small push, if it runs good then you are good to go. Start up the LoggerPro ® software, select â€Å"insert†, then â €Å"Video Capture†. A pop up will appear and click on â€Å"Logitech HD Webcam C310† and click â€Å"OK†. A live image will appear.Put the web cam in a place in which you can see the whole track. On the computer click â€Å"Start Capture† button (which will start the recording), once it starts a lab partner will take the car (should be already placed at the begging of the track) and give it a slight push and wait till the car hits the end of the track and comes back to the beginning to stop the recording. Then close the window. Now that the video is taken, you will need to extract the data. First click the scale button and trace the meter stick, set it as one meter.Then click â€Å"add points† and track the car from the beginning till the end (only when moving). Press Ctrl-R to rearrange the windows, this will give a better view. Next click on the â€Å"Examine† tool, this will move the data to a data table, then turn the tool off. Once this is finished select the â€Å"Linear Fit† tool then select the â€Å"VideoAnalysisX†, this will draw a best fit line and then save. Next take the 1. 27 cm block and place it under one end of the track, this will be the end of the track where the test is run.Then in LoggerPro ® open a new page and record a video doing the same steps you previously did. Once this is complete calculate the instantaneous velocity at various points. This is done by selecting â€Å"Data†, â€Å"New Manual Column.. †, name this column â€Å"Vinst† and set the unit to â€Å"m/s†; then click â€Å"Done†. This is when the equation comes in, once each point is determined you will have to manually plug in the value into the â€Å"Vinst† column. Once this is complete you will need to complete a graph with the data from the â€Å"Vinst† column.Now the last step is just to do the calculations. Data ; Results: Acceleration= . 65-. 105-2. 4 = . 552. 6 or . 2115 ?a=12amax-amin=12. 684. 5-. 564. 8= . 0172 Free-fall acceleration = Mg sin? = Ma = g=asin? = sin? =hl= 1. 27cm125cm= . 0102 g=alh= (. 0172)(125)1. 27=1. 693 Discussion: With using the new software this lab was different than the rest. We determined many solutions using video analysis. We used a frictionless track with a â€Å"car† and recorded using loggerpro software.We used this software to determine average velocity and instantaneous velocity. With this information we than discovered the average acceleration, mine was . 2115. After that we were able to find ? a, then finally the free-fall acceleration, I got 1. 693. Overall this was a fun and difficult experiment, but I learned a ton about acceleration and velocity. References: Mellinger, Axel, Matson, William, and Qadir, Didarul. PHYSICS 175 Laboratory Manual. Department of Physics. Central Michigan University. August 2012. January 2013

Demography and Health Scholarship Essay Example | Topics and Well Written Essays - 750 words

Demography and Health - Scholarship Essay Example Only a few differences exist where white non Hispanic groups has suicide as one of the top ten causes of death, and another difference is that Homicide and legal intervention is not a top ten cause of death among the white non Hispanic. .. erences exist where white non Hispanic groups has suicide as one of the top ten causes of death, and another difference is that Homicide and legal intervention is not a top ten cause of death among the white non Hispanic. Question 5: In which Hispanic subgroup is the neonatal mortality risk the highest Hispanic subgroups include Mexicans, Puerto Ricans and Cubans, the subgroup with the highest neonatal mortality risk is the Puerto Ricans group with a total high of 7.9. Answer: Puerto Ricans Question 6: In which group is the post-neonatal mortality risk the highest: The group with the highest post neonatal mortality risk is the blacks, the blacks have a total high of 6.3, while the Cubans have the lowest post neonatal mortality risk which is 2.0. Answer: blacks Reference: US Department of Health and Human Services Public Health Service Monthly Vital Statistics Report. Vol 43, No.

The Public Health and Social Services Research Paper

The Public Health and Social Services - Research Paper Example Public health policies are implemented on a community level on the basis of the need of the local population. In 1914, a study regarding the effect of public health implemented on a national level yielded disappointing result related to solving health issues in the community level, thus, inclusion of other services redefined public health provision. In addition to the immediate treatment of community, legislation includes other important roles which define the modern state of public health. One is the establishment of a local facility within the community that can provide chronic disease prevention and medical care which means that on emergency cases wherein the whole community’s health is at state, the said public health unit has the power to lead and connect to other agencies to resolve the issues. Examples include epidemics or diseases related to different forms of calamities (Turnock, 2011, p.7-9). Included in the important part of the local public health department benchm arks are public health nurses (1 in every 5,000 people), environmental health workers (1 in every 25,000 people), clerical staff (1 in every 15,000 people), and other health professionals such as clinicians, dentists, dental hygienists, lab workers, health educators and others as needed on a part-time basis (NACCHO, 2011, p.4). Another pertinent role of the community public health unit recognized is public research and education, thus, the other benchmarks health professional roles had been included. Inputs on promotion, implementation and amendments of public health policies are also included in the role of the public health unit to ensure continuous improvement of the services related to the health of the public (Turnock,

Budgeting Essay Example | Topics and Well Written Essays - 2000 words

Budgeting - Essay Example The intention of this study is a budget as a financial plan expressed in terms of money that helps budget holders achieve organizational goals and objectives in an appropriate manner. In construction industry, budget helps companies in the process of financial analysis. Through budgeting, management of the organizations can know the financial position of the organization. They can know what is actually going on in terms of capital use for business activities. Budgeting helps in providing the management with the information regarding available capital, current financial position, and future expenditures of the ongoing business activities. Through efficient budgeting, the organizations can save money and related expenditures regarding various business activities. Budgets help in cutting off the extra costs and make money available for use in other financial activities.Proper planning plays an important role in the success of a construction company. Budgeting plays a very important role in this regard. Planning is the second function of budgeting. After forecasting the financial position, a company decides its future activities, such as, investment decisions, loan decisions, and buying or selling decisions. Communication is another major function of budgeting. If an organization makes some sort of financial deal with another organization, budgeting is that technique which can resolve the issue related to use of capital between the two parties. Priorities can be set between the two organizations regarding the financial issues. An effective budget would help the organizations in communicating with each other for the purpose of discussing where the money should be spent and how much money should be spent. 2.4 Motivation Budgeting plays an important role in motivating staff of the company. After analyzing the financial position of the company, managers can develop such plans for the employees that are able to improve their efficiency and motivation. For example, if a company develops effective compensation plans, it can result in favor of the company because employees like to work for a company which values their performances and provides them with the compensation and rewards that they deserve. However, development of compensation plans is directly related on the available budget of a company. If a company will have enough budgets for developing and implementing such plans, only then compensation plans can be developed which will ultimately result in motivating employees and improving their individual and group performances. 2.5 Evaluation In construction industry, evaluation of financial and other business processes plays a very important role. Budget represents the target performance which managers measure with the actual

Global Marketing Of Uniqlo In UK market Essay Example | Topics and Well Written Essays - 3000 words

Global Marketing Of Uniqlo In UK market - Essay Example The company has got a huge research and development team which helps it to come up with latest designs and trends for producing innovative and creative fashionable clothes for the customers. Thus the company has seen a good amount of growth over the years and has improved its business process more efficient and productive expanding it to every part of the global market. The fashion industry in UK has been one of the most popular and creative industry sectors in the whole country among all other business sectors. The trends in the fashion world in UK have kept on changing with time and new innovative and creative designs have kept developing over the years. This close link has given chance to many new fashion designers to become popular in the market by knowing the latest trend and demand of the customers. This industry contributes to a huge amount to the total UK economy and the amount is approximately  £21 billion, it also creates a huge impact in increasing the spending power of other industries and thus the nearby approximate value of its total impact to the UK economy is around  £37 billion (Hollenson, 2011, pp. 56-63). This industry does employee a huge number of young people in diverse profiles thus helping the country in improving their employment status and making the economy of the country more stable. This industry in UK has got all the departments working in a very efficient manner and thus the production rate is very high and the resources are been utilised in the best possible way. The productivity rate of this industry as in whole is very high compared to other industries in UK. As a result the country’s GDP is continuously rising. Apart from other industries the fashion sector in the country has played a major impact in helping their country’s economic position rise at a constant level (Keegan and Green, 2011, pp. 45-53). The demand of latest fashion brands in the people of UK is very high as a result

GW Restaurant Project Essay Example | Topics and Well Written Essays - 2000 words

GW Restaurant Project - Essay Example Gantt, an American engineer and social scientist. There are now many other PM tools available, for project design, analysis, control, and decision-making, such as Microsoft Project 2002. The ultimate goal of the project is successful establishment of the new restaurant named GW Restaurant. The project is important for expansion of George Wright's empire. Team has become an increasingly important part of business success. Efficient people management can lead the project to good result, while inefficient one often becomes the main reason for project failure. Therefore a great responsibility is incumbent on project manager. The project manager has sole responsibility and authority for project and contract direction and control, however he or she may delegate single or multiple responsibilities. A Project Management Plan is commonly used to document key management parameters in a central location and is updated throughout the project focusing on recognition of changes in program planning and management of those changes. (WBDG Project Management Committee 2005) As Gray and Larson write, projects must have a defined endpoint - this is contrary to the ongoing duties and responsibilities of traditional jobs. (Gray, C.F. and Larson, E.W. 2000, p.2) Duration of the GW Restaurant Project is 52 days; it starts 1st October 2005 and finishes 9th December 2005. All project participants are working without overtime. I think that absence of overtime produces more effective and qualitative work of personnel. Also if something goes wrong, it would be possible to make the team work on weekend and in that way to keep time limits. The time schedule for the project is built based on the Work Breakdown Structure. The Work Breakdown Structure (WBS) is used to provide a... As the report declar the ultimate goal of the project is successful establishment of the new restaurant named GW Restaurant. The project is important for expansion of George Wright’s empire. Team has become an increasingly important part of business success. Efficient people management can lead the project to good result, while inefficient one often becomes the main reason for project failure. Therefore a great responsibility is incumbent on project manager. The project manager has sole responsibility and authority for project and contract direction and control, however he or she may delegate single or multiple responsibilities. According to the report findings a Project Management Plan is commonly used to document key management parameters in a central location and is updated throughout the project focusing on recognition of changes in program planning and management of those changes. The time schedule for the project is built based on the Work Breakdown Structure. The Work Breakdown Structure (WBS) is used to provide a framework for breaking the GW Restaurant Project into Stages and Activities and then organizing them in a logical way. The critical path is a sequence of activities through a project network from start to finish, the sum of whose durations determines the overall project duration.

Collecting Data Essay Example | Topics and Well Written Essays - 2000 words

Collecting Data - Essay Example It is not unusual for ethnographers to live in the culture for months or even years. The middle stages of the ethnographic method involve gaining informants, using them to gain yet more informants in a chaining process, and gathering of data in the form of observational transcripts and interview recordings. Data analysis and theory development come at the end, though theories may emerge from cultural immersion and theory-articulation by members of the culture. However, the ethnographic researcher strives to avoid theoretical preconceptions and instead to induce theory from the perspectives of the members of the culture and from observation. The researcher may seek validation of induced theories by going back to members of the culture for their reaction Ethnography is a form of research focusing on the sociology of meaning through close field observation of sociocultural phenomena. Typically, the ethnographer focuses on a community (not necessarily geographic, considering also work, leisure, and other communities), selecting informants who are known to have an overview of the activities of the community. Such informants are asked to identify other informants representative of the community, using chain sampling to obtain a saturation of informants in all empirical areas of investigation. Informants are interviewed multiple times, using information from previous informants to elicit clarification and deeper responses upon re-interview. This process is intended to reveal common cultural understandings related to the phenomena under study. These subjective but collective understandings on a subject (ex., stratification) are often interpreted to be more significant than objective data (ex., income differentials). Ethnography is a qualitative research method that is used by anthropologists to describe a culture. Culture has many definitions but usually consists of origins, values, roles, and material items associated with a particular group of people. Ethnographic research, therefore, attempts to fully describe a variety of aspects and norms of a cultural group to enhance understanding of the people being studied. Historically, anthropologists who performed ethnographic research often would live in the community being investigated. Ethnographic research has focused on various foreign cultures to gain understanding about native people who are isolated from Western civilization. One famous anthropologist who performed this type of research was Margaret Mead. Her classic study of three New Guinea cultures explored those cultures' gender characteristics and roles. By studying a variety of cultural norms, gender characteristics, and roles, this type of research can help scientists categorize nature versus nurture gender characteristics. Many ethnographic studies have documented cultural roles that challenge Western perspectives of innate gender characteristics.(1) In ethnographic studies, the orientation of the researcher is termed etic or emic. An etic orientation is a view from an outsider's perspective. For example, if an ethnographer studied the culture of perioperative nurses and had no perioperative nursing experience, that researcher's interpretations would be from an etic perspective. If a perioperative nurse studied the culture of the OR or the organization of AORN, those interpretations would be from an insider's, or emic, perspective. Ethnographic resea

Biology (medical botany) Essay Example | Topics and Well Written Essays - 2500 words

Biology (medical botany) - Essay Example Several findings and implications of the same are established in this study. It concluded that an inhibition was exhibited in the migration of the endothelial cells of the human umbilical cord, in vitro, due to the use of both drugs. Subsequently, the researchers noted that the result of the migration as synergistically inhibited was due to the combination of the two drugs; thus, implying that the drugs were synergestically related. In another perspective, the drugs indicated independent action modes given that artesunate, in XTT assay, repressed HUVEC growth, while captopril in XTT array did not in the entire range of the dose. In establishing the quail egg CAN assay, the study established that a significant reduction in the surface area of the vascular chorioallantoic membranes was noted. The artesunate is shown to have an impact on the growth and structure of the blood cells as witnessed in the veins of the eggs that did not turn red. However, the formation of the blood vessels was inhibited by both drugs, significantly, as compared to the DMSO, which was the negative control. In another finding that analysed the branching of the blood vessels in quail CAM assay, measurements made revealed that the branches fractions and lengths in quail eggs treated by both artesunate and captopril significantly differed from the DMSO with the P Consequently, in testing for the synergism between the captopril and artesunate in vivo, the IC50 values for both drugs were determined for single doses. The effect of this was that a substance that was not affected by the drug, its obtained vascular area was to be 50% of the negative control. If lower than 50%, then the substances acted antagonistically, while if higher than 50%, then the substances acted synergistically. In

Gerlinger Hall Assignment Example | Topics and Well Written Essays - 1250 words

Gerlinger Hall - Assignment Example There has is surrounded by the university street, pioneer cemetery and Gerlinger Annex. The hall was constructed within the university grounds. There is a wide open lawn on the sides of the hall. The topography of the green is fairly flat which makes it an alternative outdoor classroom. The topography is fairly flat and it features a slight crown which is used to allow for sufficient drainage to take place. The Green is set at an estimated four to five feet above the Street Sidewalk of the university. The field’s interior lawn is completely mowed. At the Northeastern edge there are a row of cypress trees. There is a grouping of native conifers at the Southeastern corner of the interior of the field. Other vegetation include wildflowers, bulbs, madrones, and California Incense cedar and Douglas firs. The southeastern edge and Northeastern edge of the field has trees which are met to provide shade to the building. This prevents entry of a lot of heat and cold. During hot weather, the shade blocks the heat from entering the building while it allows warm air to enter the Hall during cold weather. Sun exposure to the Hall is reduced due to the orientation of the building which prevents direct sunlight form the Hall. The Northeastern edge and Southeastern corner have planted trees to provide shade since those areas are prone to sunlight. The materials used in the construction of the Hall reduces the reflected glare and heat from direct sunlight. Furthermore, the Hall has incorporated enough shade into the space. Scalar adjustment mark the significant adjustment linkage between the spaces beyond and the perimeter of the Hall. The edge of the Green was adjusted in the 1969 when the Gymnasium was demolished and replaced with the Gerlinger Annex. There is a concrete path that separates Gerlinger Annex from the lane. The eastern edge is marked by the University Street defined by large conifers. The southern edge has a steep embankment with

Dreaming in Cuban Essay Example for Free

Dreaming in Cuban Essay All summer she has lived in her memories . . .. Her past, she fears, is eclipsing her present. In Celias life, it always has. Celia is caught in the folds of time. Her central memory is that of Gustavo Sierra de Armas, the married Spaniard with whom Celia, when she was a very young department store clerk in Havana, had an intense love affair that was truncated by his unannounced departure. For twenty-five years, until the triumph of the revolution, Celia writes to Gustavo on the eleventh day of each month, keeping the un-mailed letters in a satin lined box. I watch the sun rise, burning its collection of memories, she writes to Gustavo and later, Memory is a skilled seducer who hover around the mid-century of life recall the rumors of multiple seductions by the dictator at the presidential palace. For Celia, these rumors become present reality, with Celia as one of the seduced. He does not age, nor does she. In Celias reveries, memory is most often sensualized and is always infused and injected with imagination. Memory is scripted, the script becoming more real than fact. As Celias daughter Felicia will tell her son Ivanito, Imagination, like memory, can transform lies to truths . . . . The matriarch of the novels dreamers, Celia seems engaged in an eternal wait that is never concluded, never satisfied. Her life, like her time, is arrested, moving then in long, elliptical swirls like patterns drawn on the sand by her beloved sea, whose waters envelop her again and again at critical junctures, cleansing and caressing her, then depositing her once again on shore, amid the folds of time. Three generations of Cuban women dominate this marvelously told story of a family divided by politics and the Castro revolution in Cuba. Celia del Pino is the effective head of the family. She is a loyal follower of Castro who watches the beaches near her small home to protect from a surprise attack from the assumed enemies of the regime. Her daughter Felicia also remains in Cuba, but has no interest in politics and has recurring bouts of insanity but finally dies when she succumbs to a fanatical version of Cuban Santeria religion. Her sister Lourdes immigrates to the United States and exalts in her own version of the American dream becoming a successful owner of a small bakery chain. Lourdes is as bitterly anti-Castro as her mother is pro. Finally we have Pilar, daughter of Lourdes and born the very year that Castro took power. Raised in Brooklyn, but with strong feelings of her Cuban roots, Pillar is a punk artist and later musician. She is caught with a foot in both words, nostalgic for Cuba and her grandmother, but fully rooted in the cultural scene of New York City. There are other members of the del Pino family who play lesser roles and Celia’s late husband, Jorge, plays the most curious role, a bit of magic realism as he spends several years in conversation with Lourdes after he has died. Only gradually does he fade away leaving Lourdes in a position where she can finally pay a visit to her aging and dying mother in Cuba. Dreaming in Cuban is told in segments related by numerous narrative consciousnesses, usually in the third person, from time planes that move backward and forward but follow a general linear chronological direction. What we learn of Lourdes comes primarily from the third-person narrative segments devoted to her and, secondarily, from the reflections of her daughter and her mother in the sequences narrated by or devoted to them. Lourdes has passed into exile, like so many of her contemporaries in 1961, with her husband Rufino Puente and their two-year-old daughter, Pilar. Lourdes has tried to force roots into the northern soil of Brooklyn, and genuinely believes that she has done so. In fact, when they leave Miami in a secondhand Chevy, unable to bear the endless brooding over their wealth, the competition for dishwasher jobs of Rufinos family, which has been ostentatiously prominent in Havana society, it is Lourdes who insists that they move ever northward, in search of the cold. New York City, finally, is cold enough. As enterprising and dynamic as Maria de los Angeles Mina Lopez in Roberto Fernandezs much praised 1988 novel Raining Backwards, Lourdes has founded the Yankee Doodle Bakery, and in time opens a second one. A fighter and a survivor, she has prospered. Lourdes takes pride in her love of order, her practicality. A take charge person who sees right and wrong in uncomplicatedly absolute terms, Lourdes becomes a volunteer auxiliary policewoman on a neighborhood beat, slapping her nightstick over and over into her palm before she goes out on patrol. Always estranged from her distant mother, Celia, who has been sent away to Havana by her own mother, never to see her again, Lourdes feels her parental affinity is with her father, Jorge del Pino, who railed over the years in Cuba at what he termed tropical squalor and who comes to New York to die of cancer. In Cristina Garcias 1992 novel Dreaming in Cuban, Cuba is a pivotal presence. The work examines, through a wealth of female and male characters, with emphasis upon the matrilineal chain, the intense experience of Cuban ness. The island country of Cuba is portrayed from within and without, and the distance from it is measured through the fictive evocation of exile, exile once removed, and inner exile. Different views of Cuba both inspire and result from divergent exiles. I have chosen to approach the topic of Cuba as text and context in the novel through an analysis of three female characters: Lourdes del Pino Puente, a Cuban exile living in Brooklyn; her daughter Pilar, age 13 when the novel opens; and Lourdess mother, Celia del Pino, who has by choice indee insistence remained behind in Cuba, in her seaside home. In Cuba, Lourdes sister Felicia feels this unleapable distance even from her adored son Ivanito, with whom she has a powerful spiritual bond. What is he saying? his mother wonders about him. Each word is a code she must decipher, a foreign language, a streak of gunshot. Even with her boy, to whom she is more closely bound than to any other being save her mother, Felicia is unwillingly but undeniably alone. Between Ivanito and his older twin sistersstiff, unbending adherents to the regimethere is also estrangement based on language as vital posture, the sum and expression of ones stance in the world she inhabits. He will never speak his sisters language, account for his movements like a cow with a dull bell. The novels title, Dreaming in Cuban, suggests an idiom of belonging, a collective, ever imperfect antidote to isolation and estrangement. What Celia terms the morphology of survival† must always take into account the grammar of this culture specific language, Cuban. Lourdes believes herself impervious to any such considerations. Yet the sight of a lone elm set in concrete causes her to wonder if this individual is Dutch elm disease set the last of the dying species. Is it a metaphor for her own exile and separation? There are other signs as well. The New York City rivers along which Lourdes walks and patrols flow gray, absorbing the light, usually unable to return it as reflection, their color and coldness evocative of metal. Breezes from the sluggish river seem to inscribe [Lourdes] skin with metal tips. Gray is also the color of ash. Felicias third husband, falling onto the wires of a carnival ride in Cuba, turns to ash and blows northward, where he had wanted to go. For Lourdess mother, gray is also the color of memory: Memory cannot be confined . . .. Its slate gray, the color of undeveloped film. That memory has been free to follow Lourdes northward, and that she would permit it to do so is a thought she would surely deny. In her daughter Pilars memories, her mothers toucans and cockatoos, released when the revolutionaries took over the Puente hacienda, also flew north in confusiona confusion, which Lourdes emphatically rejects; she abhors all ambiguity. Yet the northern clime has inspired in her inordinate hungers. The first is an erotic appetite for Rufino, which leads her husband to install a bell in his workshop so as to be always available to her and which finally leaves him spent and weary, and the second is a concomitant craving for pecan sticky buns, which brings about a weight gain of 118 pounds. In Rufino, Lourdes is reaching for something beyond him, something he cannot give her; she may well seek in this physical union a reintegration she cannot attain, a reconnection with her remembered life left behind, with the Cuba she knew. The sticky buns, with their impossible forbidden sweetness, may be the closest Lourdes can come in exile to the sensorial bombardment, richly evoked in the pages of Dreaming in Cuban, of her island home. In Cuba, Lourdes sister Felicia feels this unleapable distance even from her adored son Ivanito, with whom she has a powerful spiritual bond. What is he saying? his mother wonders about him. Each word is a code she must decipher, a foreign language, a streak of gunshot. Even with her boy, to whom she is more closely bound than to any other being save her mother, Felicia is unwillingly but undeniably alone. Between Ivanito and his older twin sistersstiff, unbending adherents to the regimethere is also estrangement based on language as vital posture, the sum and expression of ones stance in the world she inhabits. He will never speak his sisters language, account for his movements like a cow with a dull bell. The novels title, Dreaming in Cuban, suggests an idiom of belonging, a collective, ever imperfect antidote to isolation and estrangement. What Celia terms the morphology of survival† must always take into account the grammar of this culture specific language, Cuban. Lourdes believes herself impervious to any such considerations. Yet the sight of a lone elm set in concrete causes her to wonder if this individual is Dutch elm disease set the last of the dying species. Is it a metaphor for her own exile and separation? There are other signs as well. The New York City rivers along which Lourdes walks and patrols flow gray, absorbing the light, usually unable to return it as reflection, their color and coldness evocative of metal. Breezes from the sluggish river seem to inscribe [Lourdes] skin with metal tips. Gray is also the color of ash. Felicias third husband, falling onto the wires of a carnival ride in Cuba, turns to ash and blows northward, where he had wanted to go. For Lourdess mother, gray is also the color of memory: Memory cannot be confined . . .. Its slate gray, the color of undeveloped film. That memory has been free to follow Lourdes northward, and that she would permit it to do so is a thought she would surely deny. In her daughter This is Cristina Garcia’s first novel. She was born in Havana, Cuba in 1958 but grew up in New York City. She attended Barnard College and the Johns Hopkins University School of Advanced International Studies. She has been a correspondent for Time magazine and lives in Los Angeles with her husband Scott Brown. Works Cited 1. DREAMING IN CUBAN, By Cristina Garcia, 245 pages New York: Ballantine Books, 1992. ISBN # 0-345-38143-2

Project Development in XILINX ISE 10.1

Project Development in XILINX ISE 10.1 Chapter 4 VHDL INTRODUCTION A design engineer in electronic industry uses hardware description language to keep pace with the productivity of the competitors. With VHSIC (Very High Speed Integrated Circuits) Hardware Description Language (VHDL) we can quickly describe and synthesize circuits of several thousand gates. In addition VHDL provides the capabilities described as follows: Power and flexibility: VHDL has powerful language constructs with which to write succinct code description of complex control logic. It also has multiple levels of design description for controlling design implementation. It supports design libraries and creation of reusable components. It provides Design hierarchies to create modular designs. It is one language fort design and simulation. Device –Independent design: VHDL permits to create a design without having to first choose a device foe implementation. With one design description, we can target many device architectures. Without being familiar with it, we can optimize our design for resource or performance. It permits multiple style of design description. Portability: VHDL portability permits to simulate the same design description that we have synthesized. Simulating a large design description before synthesizing can save considerable time. As VHDL is a standard, design description can be taken from one simulator to another, one synthesis tool to another; one platform to another-means description can be used in multiple projects. Benchmarking capabilities: Device–independent design and portability allows benchmarking a design using different device architectures and different synthesis tool. We can take a complete design description and synthesize it, create logic for it, evaluate the results and finally choose the device-a Complex Programmable Logic Device (CPLD) or a Field Programmable Gate Array (FPGA) that fits our requirements. ASIC Migration: The efficiency that VHDL generates, allows our product to hit the market quickly if it has been synthesized on a CPLD or FPGA. When production value reaches appropriate levels, VHDL facilitates the development of Application Specific Integrated Circuit (ASIC). Sometimes, the exact code used with the Programmable Logic Device (PLD) can be used with the ASIC and because VHDL is a well-defined language, we can be assured that out ASIC vendor will deliver a device with expected functionality. 4.1 VHDL DESCRIPTION In the search of a standard design and documentation for the Very High Speed Integrated Circuits (VHSIC) program, the United States Department of Defense (DOD) in 1981sponsored a workshop on Hardware Description Languages (HDL) at Woods Hole, Massachusetts. In 1983, the DOD established requirements for a standard VHSIC Hardware Description Language VHDL, its environment and its software was awarded to IBM, Texas Instruments and Intermetrics corporations. VHDL 2.0 was released only after the project was begun. The language was significantly improved correcting the shortcoming of the earlier versions; VHDL 6.0 was released in 1984. VHDL 1078/1164 formally became the IEEE standard Hardware Description Language in 1987. A VHDL design is defined as an ‘entity declaration’ and as an associated ‘architecture body’. The declaration specifies its interface and is used by architecture bodies of design entities at upper levels of hierarchy. The architecture body describes the operation of a design entity by specifying its interconnection with other design entities –‘structural description,’ by its behaviour –‘behavioural description’, or by a mixture of both. The VHDL language groups, sub programs or design entities by use of packages. For customizing generic descriptions of design entities, configurations are used. VHDL also supports libraries and contains constructs for accessing packages, design entities or configurations from various libraries. 4.2 INTRODUCTION TO XILINX ISE 10.1: Create a New Project Create a new ISE project which will target the FPGA device on the Spartan-3 Startup Kit demo board. To create a new project: Select File > New Project The New Project Wizard appears. Type tutorial in the Project Name field. Enter or browse to a location (directory path) for the new project. A tutorial subdirectory is  created automatically. Verify that HDL is selected from the Top-Level Source Type list. Click Next to move to the device properties page. Fill in the properties in the table as shown below: Product Category: All Family: Spartan3 Device: XC3S200 Package: FT256 Speed Grade: -4 Top-Level Source Type: HDL Synthesis Tool: XST (VHDL/Verilog) Simulator: ISE Simulator (VHDL/Verilog) Preferred Language: Verilog (or VHDL) Verify that Enable Enhanced Design Summary is selected. Leave the default values in the remaining fields. When the table is complete, your project properties will look like the following: 7. Click Next to proceed to the Create New Source window in the New Project Wizard. At the end of the next section, your new project will be complete. Create an HDL Source In this section, you will create the top-level HDL file for your design. Determine the language that you wish to use for the tutorial. Then, continue either to the â€Å"Creating a VHDL Source† section below, or skip to the â€Å"Creating a Verilog Source† section. Creating a VHDL Source Create a VHDL source file for the project as follows: Click the New Source button in the New Project Wizard. Select VHDL Module as the source type. Type in the file name counter. Verify that the Add to project checkbox is selected. Click Next. Declare the ports for the counter design by filling in the port information as shown below: 7. Click Next, then Finish in the New Source Wizard Summary dialog box to complete the  new source file template. 8. Click Next, then Next, then Finish. The source file containing the entity/architecture pair displays in the Workspace, and the counter displays in the Source tab, as shown below: Checking the Syntax of the New Counter Module When the source files are complete, check the syntax of the design to find errors and typos. Verify that Implementation is selected from the drop-down list in the Sources window. Select the counter design source in the Sources window to display the related processes in  the Processes window. Click the â€Å"+† next to the Synthesize-XST process to expand the process group. Double-click the Check Syntax process. Note: You must correct any errors found in your source files. You can check for errors in the Console tab of the Transcript window. If you continue without valid syntax, you will not be able to simulate or synthesize your design. 5. Close the HDL file. Design Simulation Verifying Functionality using Behavioral Simulation Create a test bench waveform containing input stimulus you can use to verify the functionality of the counter module. The test bench waveform is a graphical view of a test bench. Create the test bench waveform as follows: 1. Select the counter HDL file in the Sources window. 2. Create a new test bench source by selecting Project → New Source. 3. In the New Source Wizard, select Test Bench Wave Form as the source type, and type Counter_tbw in the File Name field. 4. Click Next. 5. The Associated Source page shows that you are associating the test bench waveform with the source file counter. Click Next. 6. The Summary page shows that the source will be added to the project, and it displays the source directory, type, and name. Click Finish. 7. You need to set the clock frequency, setup time and output delay times in the Initialize. Timing dialog box before the test bench waveform editing window opens. The requirements for this design are the following: The counter must operate correctly with an input clock frequency = 25 MHz. The DIRECTION input will be valid 10 ns before the rising edge of CLOCK. The output (COUNT_OUT) must be valid 10 ns after the rising edge of CLOCK. The design requirements correspond with the values below. Fill in the fields in the Initialize Timing dialog box with the following information: Clock High Time: 20 ns. Clock Low Time: 20 ns. Input Setup Time: 10 ns. Output Valid Delay: 10 ns. Offset: 0 ns. Global signal: GSR(FPGA). Note: When GSR(FPGA) is enabled, 100 ns. is added to the Offset value automatically. 8. Click Finish to complete the timing initialization. 9. The blue shaded areas that precede the rising edge of the CLOCK correspond to the Input Setup Time in the Initialize Timing dialog box. Toggle the DIRECTION port to define the input stimulus. Note: For more accurate alignment, you can use the Zoom In and Zoom Out toolbar  buttons. 10. Save the waveform. 11. In the Sources window, select the Behavioral Simulation view to see that the test bench waveform file is automatically added to your project. 12. Close the test bench waveform. Simulating Design Functionality Verify that the counter design functions as you expect by performing behavior simulation  as follows: 1. Verify that Behavioral Simulation and counter_tbw are selected in the Sources  window. 2. In the Processes tab, click the â€Å"+† to expand the Xilinx ISE Simulator process and  double-click the Simulate Behavioral Model process. The ISE Simulator opens and runs the simulation to the end of the test bench. 3. To view your simulation results, select the Simulation tab and zoom in on the transitions. Note: You can ignore any rows that start with TX. 4. Verify that the counter is counting up and down as expected. 5. Close the simulation view. If you are prompted with the following message, â€Å"You have an  active simulation open. Are you sure you want to close it?† click Yes to continue. You have now completed simulation of your design using the ISE Simulator.